The German Design Museum Foundation and the Dr. Hans Riegel Foundation cooperate to offer five student companies the opportunity to develop a brand for their company together with professional designers. This nationwide pilot project started off in 2019 by supporting five student companies from 9th grade and up in a long-term workshop project. Professional designers help them create individual corporate designs, passing on knowledge about designing and brand development processes as well as suitable creative methods. This involves designing a logo and a slogan, stationary, and different communication media. With this, the Dr. Hans Riegel Foundation aims to provide targeted support to students at the interface between business training and art.